$1 day Social Media Ad Strategy

Here are three reasons why you should listen to the complete episode:

1. Discover how to raise brand awareness with $1 a day.
2. Learn Darrell's ATM strategy and why it matters.
3. Find out how to interpret your ad metrics and see real results.

Episode Highlights

• Companies come to Yokel Local because they lack a clear strategy.
• First, we help them create the strategy.
• Second, we teach them the skills needed in the strategy.
• Third, we help companies structure their execution.
• Fourth, we drive return on investment (ROI) to the business.

• More and more businesses are competing for the ad dollar online.
• The true impact of Apple IOS update on Facebook ads.
• Browser cookies will soon be mandated.
• The ability to track customer behavior online is getting diluted.

• Step one, get people's attention.
• Step two is the power of getting them to spend time on your brand.
• Step three, bring in and make money.

• Empowering content.
• Educational content.
• Entertaining content.

• Educational or empowering content to promote.
• Know your target market.
• Have $1 a day.
• Audience remarketing.

• Brands pay $6M to $7M on a 32-second ad spot for $105M eyeballs.
• $1 a day is a way to run ads for your brand on autopilot that never have to be turned off.

• Use a quote from someone who is already selling and has the attention of your target audience.
• Run a $1-a-day ad on the quote content.
• Check the metrics.
• Use empowering/educational content and retarget people who engage in the previous ad.
• Rule of thumb, run the ads for 2-3 weeks and switch them out.

• One product and a simple ad.
• Get people's Attention: introduce some concepts of the product.
• Target the audience: build audience stacks for your ad.

• Television uses Cost Per Impression or CPM.
• CPM is around $36 to reach 1000 people.
• The impression doesn't mean interacting with the ad; it means it passes their eye space.

• The number of people fully consuming the content. 
• Platforms care about keeping people on the site with stuff they engage in.
• We are 2% of the people who stick around to watch the full video.

• All ads today are on the creative or the ad itself, not the targeting, because it's going to be controlled by AI in the near future.

• There are a lot of entrepreneurs now who are in fear mode.
• People are being conservative and pulling away capital.
• The supply is high, and prices go down.
• Now is the best time to start the ad strategy.

• Run an engagement campaign because it can optimize the content.
• Don't run a traffic campaign until you have a lot of website traffic and unclosed buyers.
• The trap of conversion on engagement campaigns.

3 Powerful Quotes from this Episode

Mentioned Resources:

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