In the rapidly changing digital landscape, entrepreneurs face the challenge of selecting the right marketing channels to effectively grow their businesses. While social media offers vast potential, owning digital assets and creating a diverse marketing strategy is crucial.
This post explores key strategies from Darrell Evans’ AI Marketing Makeover Class, including blending SEO with paid media, leveraging AI tools like ChatGPT, and developing an end-to-end marketing plan for long-term success.
Relying solely on social media platforms like Instagram, TikTok, and Facebook can be risky. These platforms are controlled by third-party companies whose algorithms and policies change frequently. In contrast, assets like your website and email list are entirely yours.
By focusing on these owned channels, you build a solid foundation for your marketing strategy that remains unaffected by external changes.
The Changing Role of SEO
SEO has always been essential for organic traffic, but the landscape is evolving. The top of Google’s search results is often dominated by ads, local listings, and snippets, which makes it more challenging for organic results to stand out.
To overcome this, businesses should embrace a hybrid approach that combines both organic SEO and paid strategies.
Using Paid Media for Immediate Impact
Paid media, including Google Ads and social media ads, can deliver immediate results by driving traffic quickly.
When used alongside a long-term SEO strategy, this balanced approach allows businesses to increase visibility while building a steady stream of sustainable traffic.
AI tools such as ChatGPT can significantly enhance your marketing efforts. Whether you're drafting ad copy for Google or creating engaging blog posts, AI can simplify the process and improve efficiency.
Developing a Content Strategy with AI
Darrell Evans highlights how businesses can improve their organic search presence by targeting trending keywords. With ChatGPT, marketers can quickly discover relevant keywords and generate optimized content that aligns with current trends.
Competitive Analysis and AI-Driven Suggestions
ChatGPT is also valuable for competitive analysis. By providing the tool with data on industry competitors, it can offer actionable insights and content ideas that are tailored to your market.
This allows you to refine your strategy across blogs, landing pages, and social media platforms.
A well-structured content plan ensures consistency and relevance in your marketing. For example, you could ask ChatGPT to create a detailed 30-day content calendar tailored to your audience. A prompt could look like this:
“ChatGPT, I need a 30-day Instagram marketing plan for entrepreneurs with 10+ years in business who are struggling with their marketing. Please break it down by day, topic, type of post (image, reel, story, carousel), best posting times, and suggested hashtags.”
By crafting specific prompts, AI can generate precise and actionable content plans that fit your business needs.
Staying Adaptable and Up-to-Date
The digital marketing world is constantly evolving, with new tools and trends emerging regularly. Staying informed and agile is essential for maintaining a competitive edge.
Google remains the dominant search engine, so staying updated on SEO trends and refining your paid media strategy is critical.
Embracing New Technologies
The rise of AI and changes in search engine dynamics require businesses to stay flexible and innovative. Incorporating AI into your strategy not only gives you a competitive advantage but also keeps you ahead of market shifts.
A well-rounded marketing strategy involves a combination of organic SEO, paid media, and the strategic use of AI tools like ChatGPT.
By owning your digital assets, staying on top of trends, and integrating AI to enhance your marketing, you can build a robust, sustainable approach that drives long-term growth and success.