Episode 45
Mal McCallion was part of the teams that launched both Zoopla and Primelocation and, with the experience of growing these businesses to multi-million plus valuations, in 2015 set up Growtion to help SMEs shortcut many issues that they typically face.
He has spent 30 years in high-growth organizations, becoming increasingly obsessed with the ’elements’ of business that make some SMEs succeed where others fail.
Using a strong base of activities around Product, Marketing, and Sales, Growtion has helped dozens of startups and scaleups execute their way to success
Topics Discussed:
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- Three areas of focus for business growth
- Elements to fast growth
- When to pivot
- Why you shouldn’t worry about “the how”
- Product market fit in a changing market
- A product packaging/pricing strategy to consider
- What marketing is really all about today.
Resources mentioned
Connect with Mal
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