Episode 255
Are you torn between using Facebook or Google ads for your business? Maybe you're unsure which platform will yield better results for your marketing efforts. In this episode, I'm diving into the debate of Facebook vs. Google ads and uncovering the truth about which is truly better. This episode is for you if you want clarity on effectively reaching your target audience and maximizing your customer acquisition strategies.
Topics Covered:
- Using Facebook and Google ads for customer acquisition.
- Marketing strategies for social media and Google ads
- How to present solutions to unaware prospects
- Building brand and acquiring customers through inbound marketing
- Acquisition strategies for businesses
So, what are you using? Are you team Facebook or Google ads? What's working for your business? There is no one-size-fits-all answer between Facebook ads and Google ads. The effectiveness of each platform depends on various factors, including your target audience, objectives, and the stage of your buyer's journey. An integrated approach that utilizes both can maximize results and cater to the diverse needs of your audience.
Remember that marketing is not a one-time solution - it is an ongoing process that requires continuous monitoring, testing, and adapting. By understanding these nuances of both platforms and leveraging them effectively, you can reach your target audience, build brand awareness, and drive conversions.
3 Powerful Quotes from Darrell Evans
3:41 - "When we break down these attributes between social media ads and Google Ads. We'll understand that in social media, we are interrupting someone's social experience versus in Google, they intended to find an answer to a question or a problem."
11:01 - "I like to think of social media as door-knocking."
14:13 - "The experience that you bring your customer through is going to scale your business better and faster than any acquisition channel on the planet."
Links & Mentioned Resources
Ep 140: 5 Stages of Awareness
Episode 152: How to use email (the right way) to convert leads to customers
Episode 232: 3 Things To Must Know Before You Run Social Media Ads (Or you could lose a lot of money)
Episode 228: Social Media Strategies for Startups
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Thanks for listening,
Darrell
