Alzay Calhoun has been a business coach since 2008 and helps owners of boutique consulting firms scale without stress. Imagine fewer proposals, easier sales calls, better-behaved clients, and more days off. These are the results he works hard to create for his clients. He also runs a popular YouTube channel offering insights on the process.
It is all based around a single idea:
Permanently elevate the training standard for how to build a consulting practice. We transform intelligent, technically oriented, stalled leaders of consulting firms into insightful, inspired, business architects.
He believes having a purpose for your business is mandatory. For experienced business people, terms like mission, vision, and strategic plan are met with an eye roll and heavy sigh. They are often disregarded because they feel fanciful…like a big waste of time. His commitment is to work alongside you to help create strategies that will give real and practical direction for your company, not just soft ideas that sound good on paper.
And if you don’t believe this, tune into this episode.
Alzay tells us about his story, business, and what he does to help people each day
How did Alzay get involved in the world of consulting?
Who Alzay coaches and the target audience he serves
How Alzay defines productizing his business
How does someone begin the thought process if you aren’t a consultant yet
If you look at a menu, you can only choose one item
Blind acquisition, the process Alzay teaches, and the channel he prefers
What is the number one thing that Alzay sees holding his clients back
Do people get stuck in service
What would Alzay change if he could in the world of coaching and consulting
To the consultant who doesn’t have it figured out
The one thing Alzay wants to be remembered by
Your Message is palatable
15:24 – “…we have to find a way to make that brilliance more palatable to someone else… Otherwise, we’re flying over people’s heads, and they’ll never Connect, I’ll never understand, they’ll never buy, they’ll never value what we do. You ever had somebody buy what you do, they pay the good money and still don’t value it. “
Visualizing productizing
20:35 – “The way I kind of help folks visualize this, is look at his desk, go to his office, and look at his desk and look at all of what’s on his desk, and see what on his desk you can take off of it.”
One is easier to manage
27:39 – “One is simpler to manage than two. Now I don’t have children. But what I’ve heard is that having one child is easier to manage than having two children. So inside our own business, because our products are our children, our services are our children. So if we just have one service that’s easier for us to manage, easier for us to understand, easier for us to deploy and deliver, easier for us to manage and maintain, easier for us to build a clientele around from the management of our own business. One is simpler than two and definitely simpler than 19.“
Alzay Calhoun is a highly sought-after consultant and coach to businesses big and small. His passion is to permanently elevate the training standard for how to build a consulting practice. His strategies transform intelligent, technically oriented, stalled leaders of consulting firms into insightful, inspired business architects. He wants to help you translate your expertise into an experience your clients can consume.
He is a graduate of the University of Virginia’s Darden Business School MBA program. His entire professional career involves the “strategic work” using proven systems to help business leaders make better decisions. And a resume that includes the NBA’s Cleveland Cavaliers, Coca-Cola, and the Morehouse College Entrepreneurship Center.
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Thanks for listening,
Darrell