The Content Creation Formula That Grows Your Brand
Episode 218 & 219
Do you struggle to plan and create content that moves your business forward? Maybe you are someone who is constantly looking for ways to market your business with content but is not sure where to start. You're in luck!
In this episode, I share the high-level content creation formula I use to grow and generate leads for my business and my client's businesses. This is for you if you need brand clarity and want to get your content straight to your customers.
Here are three reasons why you should listen to the complete episode:
- You will learn the strategic way of creating a marketing plan for your brand.
- Darrell shares his effective content creation formula that converts.
- Find out how to level up your content marketing game and grow your business.
Episode Highlights
The current season in the digital marketplace
- Scary season of overwhelm, confusion, and pivoting.
- The issues that come with change.
- Social media channels chase short-form content.
- Stay in your lane.
Step One of the Lean Growth Method
- Focus on one buyer persona.
- Each buyer personas think differently in the way they interact with the process.
- Identify one buyer type to sell your product or service.
Step Two of the Lean Growth Method
- Diagnose the one most common problem of your buyer persona.
- Build the marketing around that one problem.
Step Three of the Lean Growth Method
- Find your buyer persona on one traffic source online.
- Use an online channel that works for you and your business.
Step Four of the Lean Growth Method
- Create one content modality.
- Don't compare your progress to other people's progress.
- Learn what you are good at and focus on that.
Step Five of the Lean Growth Method
- One conversion process.
- The distinction and decisions in your conversion.
Step Six of the Lean Growth Method
- Create and offer one thing to your buyer persona.
- Narrow down your offer and be an expert on that.
Step Seven of the Lean Growth Method
- One delivery mechanism.
- Find the most cost-effective way to deliver your offer.
Tactics without strategy are the noise before defeat
- A quote from the Art of War by Sun Tzu that Darrell truly believes in.
- He recommends doing some strategic thinking first, then tactics.
Four Steps to Content that Generate Leads Model
- Stage 1: Strategically audit and mentally prepare the plan.
- Stage 2: Produce the work.
- Stage 3: Publish the content consistently and use a schedule.
- Stage 4: Promote the work you produce 80% of the time.
Five Big Ideas in Preparation to create content that generates leads
- Take note of ALL the FAQs of your ideal customers before, during, and after the purchase.
- SAQs are questions the ideal customer should ask but don't ask.
- The free $5K content strategy that you can apply on Amazon and Google.
- Collect good and bad reviews from your competitors.
- Use structural keyword research tools.
- Bonus: Create a list of keyword phrases that people also ask and do research on Facebook.
Ways to Produce the work
- Pick one style of content first - audio, video, or written.
- The data says both from an organic and Ads standpoint, we should be doing video.
- Do your content once and repurpose it for everything you need.
- Schedule a time to produce content.
Where should you Publish the content
- Choose a channel that matters the most to your brand.
- Publish the content where your buyer persona spent most of their time.
- Make adjustments after you publish.
How to Promote the content
- Let your email list know that you published the content.
- Bring the content to the website and have the opportunity to rank from an organic standpoint.
- Push the content and be visible on organic social media.
- Amplify your reach by running Ads that deliver the content to people.
3 Powerful Quotes from this Episode
06:55 - "It's easy to look to the left to the right, to look at someone's social feed and feel like, Oh, I have to do it like them, and my friend, I'm going to tell you, No, you don't. You have to do it like you."
41:18 - "Content is as easy as you would like it to be, but it can be as difficult as you make it to be."
01:05:35 - "You got to show up with intent. You're going to show up just wanting to deliver."
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