Are you a marketing team of one, wearing all the metaphorical hats? Do you find yourself stretched thin trying to create content for Google, Instagram, LinkedIn, email, and your website?
What if I told you that just ONE piece of video content could be transformed into an ENTIRE marketing campaign that actually works?
That's exactly what we're going to tackle today – a strategy we've perfected in our agency since 2018 that has become even more powerful with the emergence of AI. Let me show you how to get leverage without losing your authentic voice.
If you're running a small business or working as the lone marketing person in a company, you know the struggle. You need to be everywhere at once, creating content for multiple platforms while handling websites, landing pages, and everything else needed for robust campaigns.
This was a common problem we kept encountering with smaller companies coming to our agency years ago.
We needed a solution that would give these clients maximum impact without requiring them to create unique content for every platform.
Let me share a recent example from one of our Inner Circle members. She created an 11-minute presentation – what we consider a mini webinar or mini sales video.
This video followed a simple structure:
Once she had this video, the question became: "Now what?" How could she turn this into Instagram posts, video clips, emails, and all the other assets needed for a complete campaign?
That's where Claude AI comes in.
You need to start with some form of video content. This could be:
If you're camera-shy, remember that you can simply create slides and record your expertise as audio over them. The key is getting your knowledge captured in video format.
Once you've recorded your video, obtaining a transcript is incredibly easy today. Almost every recording platform (Zoom, Microsoft Teams, Google Meet, Riverside, etc.) offers automatic transcription.
This is a game-changer compared to just 7-8 years ago when we were paying $1.25 per minute for transcription services.
This is where the magic begins. While ChatGPT and Gemini can help with this process, we've found Claude to be superior at analyzing voice, writing style, and buyer personas for campaign creation.
Here's how to set up your project:
Most people skip this crucial step and wonder why their AI output sounds generic.
Remember: go human → AI → human, not just idea → AI → output.
Your specific expertise needs to be the foundation.
Before writing anything, have Claude analyze your speaking voice from the transcript. Use a prompt like:
"Before we start any writing, in addition to the reference material I've provided, I want you to analyze my speaking tone, literary style, words that I use, and annunciations in this transcript."
The results will surprise you – you might think you speak one way, but Claude will reveal patterns you weren't aware of.
This analysis ensures all campaign elements will sound authentically like you.
Many marketers make the critical mistake of asking AI to create everything at once. That's like asking an employee to do 14 things simultaneously – failure is guaranteed.
Instead, work through each campaign element individually:
By focusing on one element at a time, you can provide feedback, request alternatives, and ensure each piece matches your voice perfectly.
Most high-performing marketing campaigns follow a simple, repeatable formula.
One of the most effective is the Problem-Agitate-Solve framework:
Your 11-minute video likely already contains all these elements, making it the perfect seed for your entire campaign.
Still hesitant about creating video content?
Here's my favorite hack:
This simple approach creates valuable video content without the pressure of scripting a full presentation.
Remember this critical point: if you think your customers don't know when you've used AI, they do. Everyone is getting better at recognizing generic AI writing.
That's why this process focuses on maintaining your authentic voice throughout.
When people buy from you because they know, like, and trust you, your marketing should sound exactly like you – whether they're watching your video, reading your emails, or visiting your landing page.
Remember to work smarter, not harder.
One piece of content, when leveraged correctly with AI, can generate an entire campaign that delivers real results.
If you've made it this far and want to learn more about our copywriting frameworks (Problem-Agitate-Solve, Before-After-Bridge, the ADA model, and our P5 model), join us in our Inner Circle.
We conduct live events every month for our community and provide additional training for our Inner Circle members.
Whether you want to join our Inner Circle or have our agency help you one-on-one, choose the path that makes the most sense for you.
Together, we'll shift your mind so you can shift your results.